The Internet has opened up many opportunities for people to express their thoughts and opinions. One such opportunity takes the form of Chat Generative Pre-trained Transformer (ChatGPT), a program that individuals can use to write articles for publication. This has led to debate among academics about whether they should consider ChatGPT as a credible tool for generating content for publication. This article explores the pros and cons of using ChatGPT and examines whether academics should worry about its impact on their reputation