Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements / Nerilee Hing, Peter Vitartas, Matthew Lamont
Bibliogr.: p. 667-668. - Abstr. eng.
In: Journal of Behavioral Addictions. - ISSN 2062-5871, eISSN 2063-5303. - 2017. 6. évf. 4. sz., p. 658-668. : ill.
Kulcsszavak: wagering, betting inducements, in-play betting, risk-free bets, micro-bets, live action betting